01
Launch system
The visual and verbal hierarchy for the launch, built around approved product information, audience questions and the channels that matter first.
DTC launch creative
Give the launch one clear product story across every first touchpoint.
Ashbi helps DTC product teams translate an approved brand and pack into the touchpoints customers see at launch. The work starts with the product story, then carries it through the priority digital and campaign material.
A 30-minute conversation about the product, timing and scope.
02
Product storytelling
Product-page content direction, imagery requirements and an organized set of customer-facing messages for supplied and approved claims.
03
Go-live creative
Launch pages, email and social creative, sales material or retail support selected for the actual rollout plan.
What we need to start
Bring the approved brand and packaging, product information, approved claims, channel plan, launch timing and the material already in progress.
Scope boundary
Launch work is scoped around agreed channels and deliverables. Product claims and regulated language remain subject to client and specialist approval.
A useful next step
Related work
The work below is selected for its connection to this kind of scope. Project details describe the work Ashbi completed; they do not make performance claims.
Tell us what customers need to understand on day one.
Bianca leads the first conversation. Cameron leads website, audit and technical scoping.