Prepare product-page content before a Shopify build.

Use this before a project handoff or launch review

1. 01

   Set the product record

   Create a current record for each product and variant: name, format, size, price, availability, collection, primary action and the information a customer needs to compare options.

2. 02

   Separate approved facts from working copy

   Keep approved product claims, ingredients, usage information, shipping details, subscription terms and legal wording distinct from draft marketing copy. Name the person who can confirm a change.

3. 03

   Plan the media with the page in mind

   Gather current product photography, pack shots, lifestyle imagery, video and any required crop or format information. Identify what is missing instead of treating imagery as a late-stage placeholder.

4. 04

   List the customer questions

   Use the questions that sales, customer service or the product team already receives to decide what the page needs to answer: product fit, size, use, ingredients, delivery, returns or recurring purchase.

5. 05

   Define the product hierarchy

   Decide how a first-time visitor should move between a hero product, the wider range, bundles, subscriptions and supporting brand information. The page structure should reflect the actual way the catalogue is sold.

6. 06

   Assign the operating owner

   Name who will maintain product content, pricing, inventory, policies and campaign changes after launch. A build handoff is more useful when the team knows where routine edits will live.