Beauty & skincare · 2025
Brand identity · Packaging
Shongani Skin
Brand identity, packaging design and art direction for Shongani Skin.
Logo system · Primary & secondary packagingRead case study
Toronto, CanadaIndependent studio
Make the product clear on shelf and screen.
Brand identity, packaging and Shopify storefronts for food, beauty and wellness brands preparing to launch, refresh or grow.
A 30-minute conversation about your product, timing and scope.
Swipe or tap a project to explore selected work
Selected work
Selected work.
Brand identity, packaging and websites for consumer brands.
View all projects
Food & beverage · 2025
Naming · Packaging · Art direction
CoCoFro
Naming, brand identity and packaging design for CoCoFro.
Name & wordmark · Flavor systemRead case study
Food & beverage · 2025
Brand identity · E-commerce
Better Sour
Brand identity and e-commerce work for Better Sour.
Identity refresh · Shopify storeRead case study
Consumer brand
Website redesign
Mom Water
Website redesign work for Mom Water.
Website redesignRead case study
New brand identity, packaging and website projects are scoped individually. Monthly retainers are for ongoing support after launch.
What we make
Start where the launch needs help.
Begin with the decision that is holding the launch back. The full service list also covers production, Shopify and ongoing support.
Brand identity
Strategy and a visual system for a new consumer brand or one that needs a reset.
- — Positioning
- — Identity systems
- — Launch direction
CPG packaging
Packaging for one product or a full range, with files prepared for production.
- — Pack strategy
- — SKU systems
- — Dieline-based design
Shopify & DTC launch
Shopify storefronts and launch touchpoints that help people see the product, understand it and buy it.
- — Product pages
- — Merchandising
- — Launch readiness
Monthly support
Keep the work moving after launch.
Monthly retainers are for the design and development work that keeps coming up after launch. New brand identity, packaging and website projects are scoped individually.
Pricing and retainer details01
Studio support
20 hours / month
$999
USD / month
For existing Ashbi clients with a small, steady queue of design and website work.
02
Ongoing support
40 hours / month
$1,999
USD / month
For teams with regular design and development needs, plus a monthly strategy check-in.
03
Creative partner
80 hours / month
$3,999
USD / month
For larger monthly programs that need priority support and faster turnaround.
Need a faster launch or a different mix of work? We can quote a custom package for the scope and timeline.
We can help you choose the right capacity.
How we work.
A simple process from the first conversation to the final handoff.
01
Start
We start with the product, the audience and the decisions that need to be made. Then we agree on the scope and review points.
02
Make
We develop the identity, packaging or site in focused rounds, sharing the work as it takes shape.
03
Finish
We prepare the final files and make sure the next person who touches the work has what they need.
About Ashbi
Hi, we're Bianca and Cameron.
We're a two-person design studio in Toronto.
Bianca leads the identity and packaging work. Cameron designs and builds the websites.
If we work together, you'll be talking with us from the start.
Explore the studioA few questions.
Not sure about something? Email usRead all questions.
It depends on the work. Before we begin, we agree on the scope, review points, production needs and timeline.