01
Positioning
Audience, category, brand idea, voice and the decisions a visual system needs to support.
Brand identity for physical products
Build a brand people can recognize before they read the label.
Ashbi develops the strategy and visual system behind consumer brands. The work connects positioning, packaging, digital storefront and launch material instead of treating the logo as a standalone task.
A 30-minute conversation about the product, timing and scope.
02
Identity system
Logo family, typography, colour, image direction and practical rules for using the system consistently.
03
Launch application
The priority touchpoints needed to put the identity to work, which may include packaging, web, campaign or sales material.
What we need to start
Bring the product, intended audience, launch or change context, timing and any existing research or brand material.
Scope boundary
New identity projects are scoped individually. Product claims and regulated language remain subject to client and specialist approval.
A useful next step
Related work
The work below is selected for its connection to this kind of scope. Project details describe the work Ashbi completed; they do not make performance claims.
Tell us what is changing.
Bianca leads the first conversation. Cameron leads website, audit and technical scoping.