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    <description>Practical CPG and DTC planning notes from Ashbi Design.</description>
    <language>en-CA</language>
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      <title>Prepare a food package for a Canadian production handoff.</title>
      <link>https://www.ashbi.ca/notes/canadian-food-packaging-handoff/</link>
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      <description>A practical way to organize the product record, supplied artwork, review owners and official references before a Canadian food-package handoff.</description>
      <category>Canadian food packaging</category>
      <pubDate>Tue, 25 Aug 2026 12:00:00 GMT</pubDate>
    </item>
    <item>
      <title>What to bring to a CPG packaging project kickoff.</title>
      <link>https://www.ashbi.ca/notes/cpg-packaging-project-kickoff/</link>
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      <description>A practical checklist for preparing a CPG packaging project with the product range, supplied inputs, approval path, production constraints and timing in view.</description>
      <category>Packaging planning</category>
      <pubDate>Mon, 24 Aug 2026 12:00:00 GMT</pubDate>
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    <item>
      <title>A packaging handoff checklist for CPG teams.</title>
      <link>https://www.ashbi.ca/notes/packaging-handoff-checklist/</link>
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      <description>A practical checklist for organizing packaging artwork, supplied dielines, approved copy and production reviews before a CPG handoff.</description>
      <category>CPG production</category>
      <pubDate>Mon, 24 Aug 2026 12:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Prepare product-page content before a Shopify build.</title>
      <link>https://www.ashbi.ca/notes/product-page-content-before-shopify-build/</link>
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      <description>A practical checklist for organizing product information, approved claims, media, customer questions and content ownership before a Shopify ecommerce project begins.</description>
      <category>DTC ecommerce</category>
      <pubDate>Mon, 24 Aug 2026 12:00:00 GMT</pubDate>
    </item>
    <item>
      <title>A Shopify launch checklist for a product brand.</title>
      <link>https://www.ashbi.ca/notes/shopify-launch-checklist/</link>
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      <description>A practical Shopify launch checklist for product catalogues, customer questions, approved claims, responsive QA and an operational handoff.</description>
      <category>DTC launch</category>
      <pubDate>Mon, 24 Aug 2026 12:00:00 GMT</pubDate>
    </item>
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      <title>Plan the SKU family before the files multiply.</title>
      <link>https://www.ashbi.ca/notes/planning-a-sku-family/</link>
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      <description>A practical guide to planning a CPG SKU family, including hierarchy, variant logic, supplied copy, formats and production review.</description>
      <category>Packaging systems</category>
      <pubDate>Mon, 24 Aug 2026 12:00:00 GMT</pubDate>
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